Total FDI inflows in 2018 and 2019 amounted to EUR 2bn (EUR 1,020mn in 2018 and EUR 1,070mn in 2019). The largest portion of investments in 2018 and 2019 came from European countries: Switzerland (EUR 564mn), The Netherlands (EUR 404mn), Italy (EUR 173), France (EUR 165mn) and Turkey (EUR 132mn). High negative inflow was recorded with Greece (EUR 23mn), especially in 2018 (EUR – 27,8mn).
The attractive features of the area are the relatively undeveloped markets, the ability to be a first mover in many segments and continually positive economic growth in the region. Our overall experience has been quite positive.
Total investments have exceeded €300 million in the 15 years time frame and we are considered to be successful.
As a local company we understand the region and see the potential and development of the area. The attractive features of the area are the relatively undeveloped markets, the ability to be a first mover in many segments and continually positive economic growth in the region.
Our overall experience has been quite positive, given the undeveloped nature of most business segments. The negatives generally have been a lack of available experienced staff, and the unclear and uncertain rules and regulations and laws in the region. However as stated this can be a competitive advantage if you have the patience and perseverance to push forward.
Our advice for fellow investors - Perseverance is required to accomplish things, but the market is generally open.
Our advice for governments - Rule of law, consistent movement towards EU accession and harmonized customs and tax regimes to have the region thought of as one area, rather than 6 countries.
| Country of origin/ headquarters | Size of investment so far (approximately) | Date of market entry | Number of employees | Regional presence if applicable (which country besides base country in the region – production or distribution) |
| Albania | €300 million | 2003 | 5000 | Albania, Kosovo, Macedonia, Bosnia and Herzegovina |
Strategic partner
Content partner
Content partner
Communications partner